The Challenge

Ridge & Timber is a conceptual custom home builder based in Montana, imagined to specialize in timber-style luxury homes. For this project, I approached it as if it were a real client engagement, identifying common challenges faced by similar businesses. These include an outdated or missing website, difficulty showcasing high-end work, limited visibility in local search results, and the need to build trust with potential clients through strong branding and storytelling.

The Solution

I treated the Ridge & Timber concept like a real-world project, crafting a full digital strategy and custom web design. The brand direction focused on combining rugged, mountain-inspired aesthetics with a modern, premium feel. The website was designed from scratch to be clean, highly visual, and optimized for both usability and conversion. Key sections were created to highlight featured homes, explain the building process, and make it easy for potential clients to get in touch—all while reflecting the high craftsmanship and care this type of business would represent.

The Results

While Ridge & Timber is a fictional brand, this concept site was built with real results in mind. If launched for an actual builder, the design would help establish authority, improve local SEO, and drive new inquiries through clear messaging and intentional design. The layout, branding, and content strategy mirror what I’ve seen work for similar businesses, making this a high-impact foundation for any custom builder aiming to elevate their online presence.

Client Testimonial

If this were a real business, I’d expect feedback focused on how the site elevates Ridge & Timber’s brand and positions them as a premium, trustworthy builder. The modern design, intuitive layout, and strong visual storytelling would help instill confidence in potential clients and make it easier to generate high-quality leads. In terms of ROI, this kind of site would likely lead to increased inquiries, stronger conversion rates from web traffic, improved visibility in local search results, and a more professional brand presence that sets the business apart from competitors.

Imagined Client